I know I just posted an anti-haul yesterday but I HAD to do another one as soon as I saw this new brand from Tarte Cosmetics. Sugar Rush is a new “brand” / line within Tarte and basically all of their products DO NOT appeal to me.
Sweet Slice Eye & Cheek Palette
This is a brand new eyeshadow palette from Tarte Cosmetics. I feel like this hasn’t been talked about or even really advertised at all? I only noticed it as I was scrolling through the new makeup on Ulta. But honestly, this looks like KIDS makeup!!
Too Faced is also releasing a watermelon palette that is actually pretty cute. I think the difference is the size of the pans. Like the Tarte pans just look silly to me. And this is also supposed to be a cheek palette but there is only one large pan and it also seems pretty small.
Desert Dreamers Brush Set
Not trying to hate on Tarte but they seriously need to stop releasing makeup brushes. I feel like their brush sets look consistently bad. I actually LOVE cactus and think the packaging for these brushes is really cute but I think this set is a bit random. Like what do cacti have to do with Sugar Rush? And then there are two face brushes and 1 eyeshadow brush?
This set is also $23 which is more than what I want to spend on 3 random brushes, at this time.
Keep Calm, Sunnies On Eyeshadow Palette
The eye shadows in this palette actually look pretty! But I HATE the packaging. I don’t like when pans are crooked in the pan like that and they are so spaced apart. I don’t want to store a palette in my collection that could literally be half the size. They could have put in at least 3 more eyeshadows in the center. It just not worth it to me!
Beach Cheeks Cream Blush
Anti-hauling is partially just personal preference. I am not a huge fan of cream blushes – they just never wear as well as powders in my opinion. So I wouldn’t buy this blush simply because it is a cream. HOWEVER, the packaging again is so annoying. I feel like this is really expensive kid’s makeup. I know a sea shell is totally Tarte’s aesthetic, but why does this have to look like plastic junk?
24K Lash Curler
I actually think this little duo is cute! A little mini mascara and a lash curler and I know I am harping on the packaging but this diamond on the lash curler? I feel like this collection is ALL over the place. First cacti, watermelon, not diamonds… I just don’t get it. The diamond looks like it is silicone and would attract every piece of dust and makeup powder in my bathroom.
Well, that is it for me. There are a couple of other items that I don’t plan to purchase (the skin care items) but I felt like I have said enough for now.
I feel like Tarte is trying to re-brand themselves but they are going in the wrong direction! I feel like they are marketing towards young, young girls that are just getting into makeup now. And truthfully, any girls that are just getting into makeup should go to Walgreens and buy some drugstore makeup so they can play around and not break the bank!
All of these items are less expensive than what Tarte has charged in the past, but they definitely aren’t drugstore prices.
Those are just my thoughts! I want to know what YOU think of Sugar Rush! Are you planning on buying anything? I would LOVE to know!